Yesterday I heard a segment on NPR that really got me thinking and I thought it was worth sharing. The main question that was asked and answered that was particularly fascinating to me was, “how is truth different than reality?”

The journalist, Brooke Gladstone, talks about it in her book and her answer is that the truth are facts, things that are proven. Reality, however, incorporates truth, but truth could really only make up 25% of our own reality. We all take our experiences, influences, and perspectives and apply that to facts we digest, which ultimately determines our reality. We all have different realities that we live in and some of ours are closer to some than others.
Brooke Gladstone applies this concept to the current political environment, but it can also be applied to partner marketing quite easily. It’s not uncommon for there to be a difference of reality between us, the partners we work with or our clients. Understanding the whole context of what makes up their reality often helps overcome the disparity, which is also something that Brooke urged listeners to do. Listening to people and understanding what is shaping their reality is crucial to solving problems and differences.
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